tag:blogger.com,1999:blog-84781452524848436662024-03-04T21:41:16.815-08:00SET Personal MarketingAdminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.comBlogger52125tag:blogger.com,1999:blog-8478145252484843666.post-87111054087670417182011-10-20T15:00:00.000-07:002011-10-20T15:02:13.109-07:00Connecting You to Public & Private Openings Pt. 2<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>JA</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> 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Grid Accent 6"> <w:lsdexception locked="false" priority="19" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><b>Privacy issues<o:p></o:p></b></p> <p class="MsoNormal">Once your resume is posted on any number of job boards, you have no idea who may have access to your material. Almost all major job boards sell access to their resume databases. Both employers and recruiters utilize these services as part of their search for candidates. Since every word in your resume is scannable, anyone who uses their services might uncover your resume. This is just one more reason for using short resumes, materials that don’t reveal anything unnecessary... on the Internet.<o:p></o:p></p> <p class="MsoNormal"><b>Aggregators<o:p></o:p></b></p> <p class="MsoNormal">Aggregators are sites that go out and “spider” other sites... and subsequently list all openings in one place. They by no means represent the entire public market, but these sites make it much more convenient for people to find what they want and respond accordingly.<o:p></o:p></p> <p class="MsoNormal">Some sites are free and others charge a fee to subscribe to their service. Currently they claim to aggregate openings from thousands of sources, but none come close to representing the entire public market.<o:p></o:p></p> <p class="MsoNormal">Be aware, the more successful these sites become—the more job seekers compete with you. These sites also must grapple with the problems of all job boards relative to duplicate job listings, false listings and jobs that keep reappearing on a regular basis. In an era of identify theft, you don’t want to let complete information fall into the wrong hands. This is another reason for using one-page resumes as your introductory material, and not revealing your complete story.<o:p></o:p></p> <p class="MsoNormal">Over the years some less than legitimate recruiting agencies have been notorious for running ads to simply collect resumes. Then, they try to shop them to employers for a placement commission. Unfortunately, too many people have been burned when their resume reaches their current employer.<o:p></o:p></p> <p class="MsoNormal">Too many online ads are posted which sound like an attractive position, but which subsequently result in a response that asks you to fill out an on-line profile that seeks disclosure of a substantial amount of private information. This is partially caused by the “dehumanization” of the recruiting process in our Internet era. But, be assured, there are others who are collecting this information for different purposes. How do you tell which ads are real? Look for openings that really target what an employer is looking for.<o:p></o:p></p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-35984021464776912412011-10-14T13:50:00.000-07:002011-10-14T13:52:37.486-07:00Connecting You to Public & Private Openings Pt. 1<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>JA</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> 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mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal">Our job hunting information system is a unique resource for helping you uncover any public openings that might be suitable for you. At the same time, it is invaluable for helping people connect with situations that are private. With this in mind, it will be critical for you to clearly understand the different approaches to effectively penetrating both the public market and the private market.<b><o:p></o:p></b></p> <p class="MsoNormal"><b>Public openings<o:p></o:p></b></p> <p class="MsoNormal">Through our job hunting information system, you will be able to connect with virtually all openings from all worthwhile sources. But, the first thing that is important to understand here is how the public job market is formed.<o:p></o:p></p> <p class="MsoNormal">When employers decide to hire someone... there is an event that leads to their decision. Typically, someone has retired, quit or been separated. Turnover leads to over 95% of all jobs opening up.<o:p></o:p></p> <p class="MsoNormal">Now once that decision has been made to fill a job, what do employers do first? Well, they look within their company... and they look at candidates on file in their recruiting database. If they can’t fill a job that way, what do employers do next? Some consider referrals and those who network their executives. If that doesn’t work, they need to go public and see if they can fill their job openings.<o:p></o:p></p> <p class="MsoNormal">Let’s briefly talk about public openings. Over 300,000 employers now post their openings. You can also find openings in 2,000 newspapers, 2,100 magazines and over 1,500 job boards.<o:p></o:p></p> <p class="MsoNormal">Employer websites represent the fastest growing means of recruiting staff. There are more than 300,000 employers who recruit this way... and many of them recruit through their website exclusively. The sole exception may be when they go to an executive recruiter for a very senior executive. So, if you’ve pinpointed your best prospects, check out their websites.<o:p></o:p></p> <p class="MsoNormal">Newspapers have declined rapidly, but in many instances can still be a good source for lower and mid-level openings for professionals. Trade magazines are a worthwhile source for those seeking middle level and upper mid-level openings. Many director and vice president openings, where industry knowledge or experience is important, can still be found in these publications.<o:p></o:p></p> <p class="MsoNormal">In terms of job boards, Monster, Career Builder and Hot Jobs are best known here, but there are many others that might help you. Job boards have replaced newspapers as the largest source for openings. Staffing industry sources now claim that upwards of 40,000 job boards now exist. Our research staff estimates that about 1,500 have some level of significance. On a broader basis, these can be broken into the following categories:<o:p></o:p></p> <p class="MsoNormal"></p><ul><li>Premier job boards</li><li>Manager and executive boards</li><li>Human resources boards</li><li>Finance & accounting boards</li><li>Sales & marketing boards</li><li>Engineering boards</li><li>Diversity boards</li><li>Industry boards</li><li>Military boards</li><li>Scientific boards</li><li>Recent grad boards and state boards</li></ul><o:p></o:p><p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal">The problem with all the job boards is simple. Once you get past the major boards, most will have only a few listings suitable for you. Even on the largest boards, a person can waste an enormous amount of time, only to find out that there are many duplicate listings, and some appear over and over again for months. By the way, whenever you respond to any type of opening, if you respond by email, also send a response by first-class mail.<o:p></o:p></p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-84191236124337742372011-10-06T15:00:00.000-07:002011-10-06T15:02:27.683-07:00Giving You a Step-by-Step Action Plan<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>JA</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> 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mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style="mso-bidi-font-weight:bold">As we put together your overall marketing plan, one key thing that we will do is to recommend a step-by-step track to guide your search. We call this your action plan.</span></p> <p class="MsoNormal">In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate. Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career. That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well- designed plan?</p> <p class="MsoNormal">Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better. </p> <p class="MsoNormal"><b>Recapping the components of your overall marketing plan<o:p></o:p></b></p> <p class="MsoNormal">Job hunting goals: We surface all critical information about you and then decide on the goals that will best advance your career.</p> <p class="MsoNormal">Liabilities: We identify liability issues that might restrict your success... and arrive at ways for minimizing their impact.</p> <p class="MsoNormal">Assets and transferable skills: We pinpoint these and incorporate them into your resume, letters, and your personal website. </p> <p class="MsoNormal">Industry alternatives: We will suggest the industry alternatives that we feel are best for you.</p> <p class="MsoNormal">Action plan for getting interviews: We will lay out a step-by-step plan... a weekly agenda... that will guide your search. This is your complete track... a game plan. 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font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment--><p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-28355731652810478982011-09-26T08:14:00.000-07:002011-09-26T08:16:17.373-07:00Equipping You With a Marketing Website<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>JA</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> 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mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style="mso-bidi-font-weight:bold">We will be creating and hosting your personal marketing website. We do this because our experience has proven that if you have a superior resume and marketing website, job hunting can be much easier.</span></p> <p class="MsoNormal">Job hunting is all about getting enough of the “right people” to look at your credentials. A “Personal Marketing Website” is a website that presents your universal resume... and sometimes your biography... for those who wish to review it.<o:p></o:p></p> <p class="MsoNormal">Here’s how this works at our firm. When we write resumes, we create a distinctive and professional “Personal Marketing Website.” Displaying one on the web in color... is an impressive way of presenting yourself. It gives you a fast, no-cost way to get your presentation in front of the right decision makers.</p> <p class="MsoNormal">How? Because you can simply send out emails with a link to your “Personal Marketing Website.” Through our job hunting information system, all you need to do is get the names of decision makers... and emails of key employers... throughout the U.S.... or the world... in industries that are right for you... or in the area where you want to live.</p> <p class="MsoNormal">Can this make networking easier? Yes. For people you already know... all you do is send an email to let them know that you are open to new opportunities... and that you put up a new and unique “personal marketing website.” And, when people see your presentation, they will be far more impressed than anything you could say over the phone.</p> <p class="MsoNormal">With access to our Job Market Access Center (JMAC), you can even comfortably network people you don’t know. For example, you can quickly get the names of alumni from your school who hold influential jobs... or others who worked with you some years ago... or executives in an industry or metro area... whose advice and referrals you’d appreciate.</p> <p class="MsoNormal">Can this website also be used for responding to ads? Absolutely. Mention your link in a compelling email and you’ll have a surefire way to dramatically stand out from everyone else who answers an ad. The bottom line is that if you’re in the market today... and don’t have a “Personal Marketing Website”... you will be searching with an unnecessary competitive disadvantage. </p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com3tag:blogger.com,1999:blog-8478145252484843666.post-53821105239187125012011-09-15T09:43:00.000-07:002011-09-15T09:51:10.220-07:00Equipping You With Superior Resumes and Letters Pt. 3<!--StartFragment--> <p class="MsoNormal"><b> <!--StartFragment--> </b></p><b><p class="MsoNormal"><!--StartFragment--> </p><p class="MsoNormal">Optional resumes we can create</p> <p class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;">An “interview” resume. An interview resume is 2 to 3 pages. It is for presentation during or after interviews and reveals more about you when employers want to know more. If you used this too early... to develop interviews, it might not work well since it would reveal many more details about your industry background. (If you have an executive biography, you would not need this resume.)</span></p> <p class="MsoNormal">An executive biography.<span class="Apple-style-span" style="font-weight: normal;"> This is a 3 to 5 page narrative document, written in a third-person style. It uses interesting stories, rich in detail, and is favored by top recruiters and senior executives. Today, these are the “Mercedes of presentations.” Those seeking $150,000 to 1 million dollars+ should have one. Decision makers often forward resumes to others to get consensus. And sometimes, you never meet the top people, but nevertheless they will often review your resume. The offer depends on a “thumbs up” from the resume presentation.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;">Executive biographies are also invaluable during negotiations. They convey the best possible solutions you can bring... creating a unique “sense-of-worth.” They are also ideal for high-level networking...because it is such a distinguished and high-level presentation.</span><span class="Apple-style-span" style="font-weight: normal; "><b></b></span></p><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><o:p><span class="Apple-style-span" style="font-weight: normal;"> </span></o:p></p><p></p></b><p></p> <p class="MsoNormal">The marketing letters we create for you<o:p></o:p></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal;">Certain people who must avoid revealing liabilities should use personalized letters, but they need to be focused and motivating. Custom benefit letters, tailored to the needs of organizations, can be highly effective. We typically create the following 12 letters for different occasions:</span></p> <p class="MsoNormal"></p><ul><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For responding to openings</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For contacting recruiters</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For contacting venture capitalists</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For responding to emerging jobs</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For direct contact with employers</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For third-party letters to employers</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For contacting directors of associations</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For networking associates and friends</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For networking alumni</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For networking influential people</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For setting up potential references</span></p><p></p></b></span></li><li><span class="Apple-style-span" style="font-weight: normal; "><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><span class="Apple-style-span" style="font-weight: normal;">For following up your interviews</span><span class="Apple-style-span" style="font-weight: normal; "><b></b></span></p><b><p class="MsoNormal" style="display: inline !important; "></p><p class="MsoNormal" style="display: inline !important; "><o:p><span class="Apple-style-span" style="font-weight: normal;"> </span></o:p></p></b></b></span><b><p></p><p></p></b></li></ul><p></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-weight: normal; "><b></b></span></p><b><p></p></b><p></p> <p class="MsoNormal"><i><span class="Apple-style-span" style="font-weight: normal;">For more information be sure to check out SET Personal Marketing's </span><a href="https://twitter.com/setcareers"><span class="Apple-style-span" style="font-weight: normal;">Twitter</span></a><span class="Apple-style-span" style="font-weight: normal;">, follow SET Personal Marketing's </span><a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441"><span class="Apple-style-span" style="font-weight: normal;">Facebook</span></a><span class="Apple-style-span" style="font-weight: normal;">, watch SET Personal Marketing's videos on </span><a href="http://www.youtube.com/user/SETpersonalmarketing"><span class="Apple-style-span" style="font-weight: normal;">YouTube</span></a><span class="Apple-style-span" style="font-weight: normal;"> or visit SET Personal Marketing's </span><a href="http://www.seniorexecutivecareerpartners.com/"><span class="Apple-style-span" style="font-weight: normal;">website</span></a><span class="Apple-style-span" style="font-weight: normal;">.</span></i><o:p></o:p></p> <!--EndFragment--> <p></p> <!--EndFragment--> </b><p></p><p class="MsoNormal"></p><div><span class="Apple-style-span" style="font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;"><span class="Apple-style-span" style="font-size: 13px; line-height: 18px; "><i> <!--EndFragment--> </i></span></span></div><o:p></o:p><p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-5684818718983124332011-09-09T14:27:00.000-07:002011-09-09T14:28:11.075-07:00Equipping You With Superior Resumes and Letters Pt. 2<!--StartFragment--> <p class="MsoNormal"><b>The resume styles we will create for you</b></p> <p class="MsoNormal"><b>A universal resume. </b>The most essential is a universal resume—a one-page document that will be your introductory resume. Most people mistakenly believe that they need to tell their whole story in their initial resume. The reality is that you get better results when your initial resume is interesting, with a feeling of action—but short. This resume must be suitable for key word scanning, have short paragraphs, and be compelling. It must be headlined by a job title listing (e.g., Director of Marketing) that an employer might have available. Remember, your resume is an ad... not an epitaph.</p> <p class="MsoNormal"><b>An “Internet (or electronic)” resume. </b>This second resume needs to be a narrative... usually no more than two-thirds of one page. It is surprising how few devote any thought to the way their resumes appear at the receiving end of an email transmission. When you are online, less is more. All you want is a positive response.</p> <p class="MsoNormal"><b>A “quick-response” resume. </b>This third resume makes it easy for you to respond quickly to emerging situations you read about. It positions the text on the right-hand side of the page so you can write handwritten notes and dispatch a resume without a cover letter. Clients consistently tell us that executives respond well to their notes, which cited events that were signals of emerging jobs.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-63688928076996435502011-09-01T07:47:00.000-07:002011-09-01T07:49:11.677-07:00Equipping You With Superior Resumes and Letters Pt. 1<!--StartFragment--> <p class="MsoNormal">To appreciate the importance of superior resumes, let’s first talk a little bit about the competition, and why it has devastated so many talented people. And keep in mind that when you look for a new job, you are reduced to how you look on paper.</p> <p class="MsoNormal">Today, the number of resumes in circulation exceeds the imagination. GE receives 800,000 resumes a year... but they only hire about 4,000 people. That’s 1 out of every 200. Other well-known firms say they get over 1,000 resumes for every opening. And, when it comes to submitting your resume to an attractive ad... you should know that employers are now getting hundreds of candidates. Leading recruiters, like Korn Ferry and Heidrick and Struggles, now claim to receive more than 1,500 resumes a work day... 30,000 each month.</p> <p class="MsoNormal">Despite the enormous competition, many people create a resume, show it to some friends or family members and then assume it’s fine. Ann Landers is famous for many quotes, but one applies here. “Don’t accept your dog’s admiration as conclusive evidence that you are wonderful.”</p> <p class="MsoNormal">While many professionals still use traditional resumes, with this amount of competition, the fact is they don’t work very well anymore. The reason is that most of these resumes have common weaknesses that can restrict job hunting success.</p> <p class="MsoNormal"><b>Image. </b>Your resume must start by projecting an outstanding image... one that sets you apart. It must be eye-catching... not ordinary, plain vanilla and flat.</p> <p class="MsoNormal"><b>Liabilities. </b>Even top executives can find themselves continually derailed... because of the negative information they made available... without realizing it. </p> <p class="MsoNormal"><b>Transferable skills. </b>Does it just sell your history and experience? Selling skills is an absolute necessity if you want to expand your market... change industries... join a growth firm... appeal to venture capitalists... or impress CEOs and other key decision makers.</p> <p class="MsoNormal"><b>How you will contribute. </b>You can’t have a resume that forces the reader to try to figure out how to use you. If so, you won’t get many calls. Why? Because people simply won’t take the time to study resumes. They’ll put it in the “no pile”... or toss it. Your resume has just 20 seconds to make your case... and get people to read further... or better yet... call you. If it doesn’t do this, you won’t even get in the game.</p> <p class="MsoNormal"><b>Being scanning ready. </b>Scanning software has forever changed the selection process. Most organizations only keep the best 5% of resumes they receive... and scan just the first page into their databases. When employers are looking for someone, they simply input key words... bring up matching resumes... and review them. That determines who gets interviewed.</p> <p class="MsoNormal"><b>Dynamic. </b>In today’s market, you must inspire the reader... being boring doesn’t work. The words you select need to have some reasonable punch, substance and sparkle. Your resume needs to be interesting and compelling. There are a lot of excellent competitors out there... and the worst thing you can do is undersell yourself.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment--> S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-73858521469303281772011-08-26T07:43:00.000-07:002011-08-26T07:46:06.028-07:00It's Important to Neutralize Your Liabilities<!--StartFragment--> <p class="MsoNormal"><!--StartFragment--> </p><p class="MsoNormal"><span style="mso-bidi-font-weight:bold">We will be recommending solutions for best neutralizing any liabilities that you possess. As part of our job hunting information system, you will be able to initially review solutions that we have developed and refined over the years for all common liabilities. We will ask you to review these. Once you have done that, we will custom fit those solutions to your personal situation.</span> </p> <p class="MsoNormal"><b>Common liabilities<o:p></o:p></b></p> <p class="MsoNormal">Few professionals devote enough thought to properly handling their liabilities... in their resumes and letters... and in their phone conversations and interviews. We’ve learned from experience that if you don’t anticipate all of your liabilities and develop strategies for neutralizing them, you will lose out on many good opportunities for which you are well qualified.</p> <p class="MsoNormal">Unfortunately, many people are not even aware of their liabilities until it’s too late. The good news is that in the course of serving tens of thousands of clients, we have developed proven solutions for largely neutralizing almost any concern you may have, and they are very easy to put into action.</p> <p class="MsoNormal"></p><ul><li>Unemployed.</li><li>Unemployed a while.</li><li>Age could be a concern.</li><li>Changed jobs too often.</li><li>Too specialized.</li><li>Too generalized.</li><li>Too long with one firm.</li><li>Too long in one industry.</li><li>Lack a degree.</li><li>Career may have peaked.</li><li>Lack large firm experience.</li><li>Firm has done poorly.</li><li>Jobs are all similar.</li><li>Lack career progression.</li><li>History has gaps.</li><li>Been passed over.</li><li>References are doubtful.</li><li>Haven’t been a leader.</li><li>Been an entrepreneur.</li><li>Short work history.</li><li>Need to change careers.</li><li>Just changed positions.</li><li>Achievements are minor.</li><li>Earnings have been low.</li><li>Need confidentiality.</li><li>Too high previous earnings.</li><li>Job titles aren’t impressive.</li><li>Lack line experience.</li><li>Need much more income.</li><li>Achievements not measurable.</li></ul><o:p></o:p><p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><o:p></o:p></p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment--> <p></p> <!--EndFragment--> S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-64879446339983663992011-08-10T10:10:00.000-07:002011-08-10T10:14:05.951-07:00Uncovering Your Best Industry Options Pt. 3<!--StartFragment--> <p class="MsoNormal">If you have no knowledge of an industry but have an interest in exploring situations, extra steps are recommended. As mentioned, the easiest way to acquire knowledge of a new industry, and gain credibility for it, is to read trade publications. They will bring you up to date on personnel changes, new products, information on companies, and challenges as seen by industry leaders.</p> <p class="MsoNormal">Another way to acquire knowledge is to talk with executives already in the field. In some cases you can go further by getting more formal input, attending trade shows and the like. The most radical approach is to take a lower level job in an industry in order to acquire knowledge.</p> <p class="MsoNormal">During the last decade we’ve witnessed declines in many industries. However, don’t overlook opportunities in troubled industries. Executives who have worked for firms under pressure often find they can be valuable to distributors or consulting firms. Those who learned tough lessons in competitive battles can function as veterans in any industry. </p> <p class="MsoNormal">As you begin to consider industry options, you’ll also need to decide whether you should take a narrow view. This is essential if there are a lot of growth companies in the industries to which you relate best.</p> <p class="MsoNormal">However, if you are part of an industry that is suffering a decline, then you will want to adopt a broad view of your options. The more you understand the dynamics of a market, the more you can spot potential opportunities.</p> <p class="MsoNormal">Historically, executives tend to overrate the barriers and to underrate their own abilities to make contributions in new areas. It is, of course, up to you to take the initiative to learn something about new companies, new industries, and the problems and opportunities they face.</p> <p class="MsoNormal">As you review potential industries of interest, remember that while glamorous high tech and service businesses receive 90% of the publicity today, many executives will find far more opportunities in industries that are considered low tech or non-glamorous by today’s standards.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment--> S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-15002644326675851152011-07-27T14:48:00.000-07:002011-07-27T14:50:05.962-07:00Uncovering Your Best Industry Options Pt. 2<!--StartFragment--> <p class="MsoNormal">Despite our recent economic slowdown, new companies have sprung up throughout America. Established organizations are reexamining the way they do business. Medium-sized companies are expanding. New industries exist that are employing tens of thousands.</p> <p class="MsoNormal">The more you appear to know about an industry, the easier it is to generate interviews. Virtually all employers look for “common ground” when hiring a new person. For example, do you have experience in or knowledge of similar product lines, distribution channels, manufacturing methods or problems in their industry? There can be other similarities. Consider the scope of operations, the role of advertising and promotion, the importance of the sales organization, the influence of labor, and other items. </p> <p class="MsoNormal">Naturally, the harder it is to demonstrate knowledge of an industry, the less likely an executive is to make a move into it. That rule applies to all major disciplines: sales, marketing, finance, manufacturing and operations. It is less important in staff disciplines. Here are some examples of commonplace changes:</p> <p class="MsoNormal"><span style="font-family:"Menlo Regular"">■</span> A marketing executive with a tobacco company joined a cosmetics firm. Why? Their methods of marketing are similar.</p> <p class="MsoNormal"><span style="font-family:"Menlo Regular"">■</span> The EVP of a circuit board company was recruited to become president of a firm that makes power packs. Why? These industries have similarities in manufacturing and sales, even though the products are so different.</p> <p class="MsoNormal"><span style="font-family:"Menlo Regular"">■</span> An executive of an aerospace company was recruited to become chairman of a small company that sells high tech services to defense contractors. Why? The key was the new chairman’s contacts and knowledge of the marketplace.</p> <p class="MsoNormal"><span style="font-family:"Menlo Regular"">■</span> The controller of a component manufacturer was brought in as president of a company that produces plastic packaging. Why? The similarities have to do with cost control as the #1 challenge.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com2tag:blogger.com,1999:blog-8478145252484843666.post-22238869696803644982011-07-19T09:37:00.000-07:002011-07-19T09:38:58.339-07:00Uncovering Your Best Industry Options Pt. 1<!--StartFragment--> <p class="MsoNormal">We will want to help market you so that you are attractive to the widest range of employers. Experience has proven that people of all ages are moving into exciting new industries, and with less difficulty than in the past. If industry change is of interest to you, please review this brief discussion.</p> <p class="MsoNormal">Transition to a new industry is easier than it used to be. Historically, people have overrated the barriers and underrated their abilities to move into new areas. The vast majority of all new jobs are created by small and mid-sized businesses. So, while major employers are still important, you may want to explore positions with startups or emerging companies.</p> <p class="MsoNormal">If you choose the right industry, you will have more growth opportunities, perhaps meaningful stock options, an environment that is likely to be more positive, a chance for more regular pay increases and probably advancement. </p> <p class="MsoNormal"><b>Identifying new industry options</b></p> <p class="MsoNormal">The first way to do this is to increase your awareness of the fastest growing industries and companies. These firms have to go outside their industry to find the best talent and skills. </p> <p class="MsoNormal">The second way is to list characteristics of your industries... and find similar industries. We use software to compare your industry’s characteristics with 2,500 others... e.g., 35 industries may be an 85% match.</p> <p class="MsoNormal">Keep in mind that projecting some form of an “industry hook” is the next best thing to having industry experience. Group your possibilities three ways: (1) close industry hooks, easy possibilities; (2) medium industry hooks, next best; (3) far reach or stretch industry hooks.</p> <p class="MsoNormal">When changing industries, you also don’t want to overlook your leverage power... the added benefits you may bring by virtue of your contacts or knowledge. You may be able to bring a team with you that helped in similar situations.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-78631481057569386962011-07-15T08:03:00.000-07:002011-07-15T08:10:51.554-07:00SOAR Stories<!--StartFragment--> <p class="MsoNormal"><b>Our SOAR “storytelling” process</b></p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Situation. </b>Describe a job by outlining the situation when you began, making it interesting.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Opportunities. </b>Then describe opportunities the job presented. For example, “When I joined the firm, sales had been declining for three years. I saw the opportunity to target new areas.”</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Actions. </b>Next, move to actions taken by you and others (the team). These actions are the most important part of the SOAR process, and a great place for the descriptive phrases. </p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Results. </b>Then relate what results occurred. For the “R” in SOAR, try to quantify the results. For example, you cut costs by $100,000 or 20%. In administrative situations, you can measure results with statements like “I did it in half the time,” or “The system I developed was adopted throughout the company,” or “I won an award.” Indicate positive things you did to help your organizations. Describe how you helped your management meet their goals, and the results they achieved. Show how you demonstrated a skill or a personal quality.</p> <p class="MsoNormal">Create stories that demonstrate benefits you can bring. If you successfully managed the integration of two teams following a merger, and the new business gained market share and/or costs were reduced—by all means say so. Wherever possible, quantify with dollar amounts, percent- ages, etc. Even an average SOAR story is better than none at all.</p> <p class="MsoNormal"><b>Examples of SOAR stories</b></p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Situation / Opportunity. </b>When I joined MBC Sales, the company had lost nearly $7.5 million on a new product release. I recognized an opportunity to employ my Procter & Gamble experience in marketing.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Action. </b>With the help of the Y & R agency, I relaunched the brand, created a new television advertising campaign, and refocused all marketing efforts.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Result.</b>Withinayear,weturnedan$8millionlosstoa$4million gain—30% of the firm’s profits.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Situation / Opportunity. </b>The company recruited 5,000 people a year but never had a training program.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Action. </b>I created the firm’s first training course. With a staff of 20, we introduced it in 57 markets.</p> <p class="MsoNormal"><span style="font-family:"Times New Roman"">■</span> <b>Result. </b>The firm was able to bring in recruits who produced within four weeks. In the following year, sales by newcomers accounted for $3,000,000.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com3tag:blogger.com,1999:blog-8478145252484843666.post-33847403176006264842011-07-12T08:42:00.000-07:002011-07-12T08:43:54.657-07:00Selling Your Transferable Skills<!--StartFragment--> <p class="MsoNormal"><b>Your knowledge and personality are marketable</b></p> <p class="MsoNormal">Do you have knowledge of a job, a product, a process or a market... from work, hobbies, alumni relationships, research or suppliers? If so, it may be marketable. Personality, of course, is just a word for that combination of traits that either attracts us to someone or leaves us unimpressed. More employment decisions are based on personality and chemistry than any other factor. For example: “He’s certainly professional and quick-thinking. I like him, and better yet, I trust him. He’ll fit in with our team. I need to get him into the firm.” The perception of your personality has to do with your interest and enthusiasm. How many people get hired because they showed real interest? A lot.</p> <p class="MsoNormal"><b>Leadership qualities are marketable</b></p> <p class="MsoNormal">If there is one quality you want to communicate, it is leadership ability. Experts say that leaders possess and communicate real convictions— strong feelings and principles that have grown with them over time.</p> <p class="MsoNormal">Leadership is also attributed to those who create an image of operating at the leading edge... into new products, new services and new solutions. We expect our leaders to have the vision and talent to develop new things. Another skill common to leaders is their ability to assemble teams and motivate them to peak achievement. Often creative, intuitive and passionate, they project integrity and trust. If you have these traits, they should be marketed. Image, attitude and presence also play a role.</p> <p class="MsoNormal"><b>To best communicate your skills... you should have a communication strategy</b></p> <p class="MsoNormal">To appreciate a communication strategy, consider the platform of a presidential candidate. It anticipates questions on issues and formulates statements to guide the candidate’s answers. Now, when any of us recruit, we have a concept in mind. In the final analysis, we hire others for the skills and abilities that certain key descriptive phrases imply.</p> <p class="MsoNormal">To expand your marketability, develop stories that incorporate those phrases to create maximum interest. Without stories, most people will forget what you say in a matter of minutes. We all remember good stories. To ensure your points are memorable, we suggest a method for creating interesting stories. SOAR is an acronym that stands for Situation, Opportunities, Actions and Results. It offers a process for describing your past experience.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i><o:p></o:p></p> <!--EndFragment-->S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com2tag:blogger.com,1999:blog-8478145252484843666.post-20753645915389737312011-06-28T08:17:00.000-07:002011-06-28T08:19:30.892-07:00We Want You To Sell Your Right Transferable Skills<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> <w:dontbreakconstrainedforcedtables/> 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Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal"><span style="mso-bidi-font-weight:bold">We strongly believe in helping our clients sell their transferable skills. As part of our service, we will be surfacing the full range of skills that you possess and will suggest key phrases that properly reflect those that are most in demand. We will also be incorporating those skills in the resumes, letters and website we develop for you. Please review this chapter for some added general insight.</span></p> <p class="MsoNormal">You’ll need to do more than just present your background. Don’t trap yourself by thinking, <i>“This is simply who I am, where I’ve been and</i> <i>what I’ve done.” </i>People fail because they never surface and communicate all that is marketable about themselves… and they never build their appeal beyond factual credentials.</p> <p class="MsoNormal">Using our career history and marketability profile, our starting point will be to organize your lifetime of experiences and achievements. Whether you are a young attorney or a company president, there is probably much more to your story than meets the eye. We’ve learned that people need to identify 10 to 12 skills that can make a major difference in their career opportunities.</p> <p class="MsoNormal">About 20% of the clients who come to us have settled for less, simply because they are not able to communicate their real skills. One client was earning a $65,000 base after almost 20 years. Three years later, she is earning $180,000. Another executive came to us at $125,000. Three years later, he is a CEO at many times that amount. The key in both situations was to market their true assets.</p> <p class="MsoNormal">Psychologists, spiritual leaders and coaches have often said that the most restrictive limits you face are those you put on yourself. So, don’t put any limits on your thinking, and look at some factors that you may have overlooked… which will expand your marketability.</p> <p class="MsoNormal">Identifying transferable skills is critical <i>(e.g., organizing, group presentation skills, problem solving and so on). </i>Employers place a premium<i> </i>on men and women who can move from challenge to challenge, handling<i> </i>assignments that draw upon skills.</p> <p class="MsoNormal">Your experience can also be reviewed according to various “functions” that apply to most businesses, such as sales, production, accounting and human resources. All areas in which you have knowledge should be identified. At the same time, you need to think of your experience in terms of “action words” that describe what you did, and then translate those activities into achievements, e.g., <i>controlled, wrote, reshaped, </i>etc.</p> <p class="MsoNormal"><i>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.</i></p>S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-90242908606810965542011-06-22T12:57:00.000-07:002011-06-22T12:59:58.923-07:00Know Your Options<p>Don’t make the mistake of believing you can only be an <a href="http://www.worldwidejobnetwork.com/images-c/pdf/book/pjcs3.pdf">executive</a> for a certain industry. If you know the previous industry is shrinking or going through some very troubled times, you can either keep trying to get back into that line of work, or you can look for new <a href="http://www.worldwidejobnetwork.com/job_search.pages/ext-retailBook.html">opportunities</a>. Your skills and experience may make you perfect for a different business that you never gave much thought to in the past. Make sure you know your options.</p> <p><a href="http://www.worldwidejobnetwork.com/">Transition</a> to a new industry is easier than it used to be. Historically, people have overrated the barriers and underrated their abilities to move into new areas. The vast majority of all new jobs are created by small and mid-sized businesses. So, while major employers are still important, you may want to explore positions with startups or emerging companies.</p> <p>If you choose the right industry, you will have more growth opportunities, perhaps meaningful stock options, an environment that is likely to be more positive, a chance for more regular pay increases and probably advancement.</p> <p>Increase your awareness of the fastest growing industries and <a href="http://youtu.be/PfOet_1rFAo">companies</a>. These firms have to go outside their industry to find the best talent and skills. The second way is to list characteristics of your industries… and find similar industries. We use software to compare your industry’s characteristics with 2,500 others, e.g., 35 industries may be an 85% match. Keep in mind that projecting some form of an “industry hook” is the next best thing to having industry experience. Group your possibilities three ways:</p> <p>(1) close industry hooks, easy possibilities</p> <p>(2) medium industry hooks, next best</p> <p>(3) far reach or stretch industry hooks</p> <p>When changing industries, you also don’t want to overlook your leverage power, the added benefits you may bring by virtue of your contacts or knowledge. You may be able to bring a team with you that helped in similar situations. Despite our recent economic slowdown, new companies have sprung up throughout America. Established organizations are reexamining the way they do business. Medium-sized companies are expanding. New industries exist that are employing tens of thousands.</p> <p>The more you appear to know about an industry, the easier it is to generate interviews. Virtually all employers look for “common ground” when hiring a new person. For example, do you have experience in or knowledge of similar product lines, distribution channels, manufacturing methods or problems in their industry? There can be other similarities. Consider the scope of operations, the role of advertising and promotion, the importance of the sales organization, the influence of labor, and other items.</p><em style="font-family: arial;">For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or visit SET Personal Marketing's <a href="http://www.seniorexecutivecareerpartners.com/">website</a>.<br /></em>S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-75320023954508037682011-06-13T07:50:00.000-07:002011-06-13T07:52:00.405-07:00SET Personal Marketing Reviews the Current Job Market and Offers 3 Ways to Overcome Its Downfalls<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> 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mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="font-family: arial;" class="MsoNormal">With unemployment rates hanging at a steady 9 percent, job hunting continues to be a daunting task for the unemployed. However, <a href="http://www.seniorexecutivecareerpartners.com/">SET Personal Marketing</a>, a firm that specializes in helping professionals find work or change careers, offers advice to job seekers on how to land a job, despite these tough economic times. <span style="mso-spacerun:yes"> </span></p> <p style="font-family: arial;" class="MsoNormal">According to <a href="http://www.robertjgerberg.com/">Robert J. Gerberg</a>, CEO of SET, although it may not seem like it, you can still land a great job even when the economy doesn’t look promising. You will just have to refine your job search strategy.</p> <p style="font-family: arial;" class="MsoNormal">As of April, the Bureau of Labor Statistics reported that employers added 244,000 jobs in April. On the other hand, they also reported that 190,000 fewer Americans were working in April than the previous month. </p> <p style="font-family: arial;" class="MsoNormal">If you are one of the many jobless people struggling to find work in this economy, <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">SET</a> recommends you incorporate these three tips into your job search approach to increase your chances of landing a job.</p> <p style="font-family: arial;" class="MsoNormal"><b style="mso-bidi-font-weight:normal">Look at your industry options.</b></p> <p style="font-family: arial;" class="MsoNormal">If the industry you’re looking at is being affected by the tough economic times, consider other industry options. Are there emerging industries seeking professionals with your skills? Breaking into a new industry is just a matter of selling your transferable skills. So identify the skills you have that could translate to a different industry and work on marketing them to employers.<span style="mso-spacerun:yes"> </span></p> <p style="font-family: arial;" class="MsoNormal"><b style="mso-bidi-font-weight:normal">Expand your network.</b></p> <p style="font-family: arial;" class="MsoNormal">The way people network has changed. Thanks to sites such as LinkedIn and Facebook, networking with potential employers has gotten easier than ever. The key to efficiently networking is to reach out to all social and professional connections you have built in the past. Then, create online profiles that represent you as a professional. They should include your experiences, connections, skills and other insights into what you would bring to a company.</p> <p style="font-family: arial;" class="MsoNormal"><b style="mso-bidi-font-weight:normal">Sell your worth. </b></p> <p style="font-family: arial;" class="MsoNormal">Show how you can add value to a company. If you have been successful at increasing sales or building clientele in the past then noticeably place those achievements on both your resume and cover letter. Don't make an employer guess or imagine how to use you, instead make yourself relevant by describing the benefits that your previous employers have gained by hiring you. </p><span style="font-family: arial;"> </span><p style="font-family: arial;" class="MsoNormal">With more than 12 years industry experience, SET is the premier personal marketing firm for professionals. Visit <a href="http://www.seniorexecutivecareerpartners.com/" target="_blank" title="http://www.seniorexecutivecareerpartners.com">www.seniorexecutivecareerpartners.com</a> for free videos on the job market; new <a href="http://www.youtube.com/user/SETPersonalMarketing">resume styles</a> producing real results; interviewing tips; and ways for accessing leads and contacts on the Internet.</p><em style="font-family: arial;">For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a> or watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a>.</em>S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-2472122343772636592011-06-07T11:02:00.001-07:002011-06-07T12:28:19.288-07:00SET Personal Marketing Reveals How Developing Positive Chemistry Can Help You Succeed in a Job Interview<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> 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Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="font-family: arial;" class="MsoNormal">In order for an interview to turn into a good offer, <a href="http://www.seniorexecutivecareerpartners.com/">SET Personal Marketing</a>, a firm specializing in helping professionals find work or change careers, advises that it should be far more than just a question-and-answer session.</p><p style="font-family: arial;" class="MsoNormal">Although you can’t plan exactly how things will go in an interview, you can have a game plan for coming out on top. One strategy <a href="http://www.seniorexecutivecareerpartners.com/">Robert J. Gerberg</a>, Chairman of SET Personal Marketing, suggests is to develop a positive chemistry right at the start. </p> <p style="font-family: arial;" class="MsoNormal">“When a company is interviewing different people – it’s about individual competition. Be at your very best,” Gerberg said. “If you’ve done your homework and are prepared, it will clearly be evident to the people who interview you.”</p> <p style="font-family: arial;" class="MsoNormal">Specifically, Gerberg suggests doing these five things to develop a positive chemistry right from the start.</p><span style="font-family: arial;"><span style="font-weight: bold;">Build chemistry by researching the firm and being informed</span>. By being knowledgeable, doing your research beforehand and learning about the industry and the person you will be meeting with, you will be able to make a positive first impression.</span><br /><br /><span style="font-family: arial;"><span style="font-weight: bold;">Build chemistry by impressing the front office staff</span>. Two-thirds of executives say their secretaries influence them, so it is important to be attentive to the front offices staff.</span><br /><br /><span style="font-family: arial;"><span style="font-weight: bold;">Build chemistry by projecting the right image</span>. People silently react to the image you project, your dress, your posture and body language, the things you say about any subject, and the way you answer questions. So be sure to project an overall positive image. </span><br /><br /><span style="font-family: arial;"><span style="font-weight: bold;">Build chemistry by paying compliments</span>. Before the interview, read or talk to people about the firm and uncover good things to say. You can compliment their facilities, people, ads or many other things. Just remember to be specific in order to show you have given the subject some thought.</span><br /><br /><span style="font-family: arial;"><span style="font-weight: bold;">Build chemistry by asking questions</span>. 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<w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="font-family: arial;" class="MsoNormal">With more than 12 years industry experience, SET is the premier personal marketing firm for professionals. Visit <a href="http://www.seniorexecutivecareerpartners.com/">www.seniorexecutivecareerpartners.com</a> for free videos on the job market; new resume styles producing real results; interviewing tips; and ways for accessing leads and contacts on the Internet.</p><em style="font-family: arial;">For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a> or watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a>.</em><p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-bidi-mso-bidi-theme-font:minor-latin;font-family:Calibri;" ><span style="mso-list:Ignore"><span style="font:7.0pt "Times New Roman""></span></span></span><br /></p>S. Bradshawhttp://www.blogger.com/profile/08111668122256041287noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-34814124077645150402011-04-03T14:53:00.000-07:002011-06-07T15:47:31.521-07:00SET Personal Marketing Gives Advice on How to Make Employers Remember You<span class="Apple-style-span" style="line-height: 18px; font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" >People don't remember numbers or excessive facts, but they do remember a good story. So it makes sense that if you're telling and using stories in your <a href="http://www.youtube.com/watch?v=PfOet_1rFAo">job</a> search and interviews, people are going to remember you too. </span><span style="font-family:arial;font-size:100%;"><br /></span><span class="Apple-style-span" style="font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;"><br /></span></span><span style="font-family:arial;font-size:100%;"><br /></span><span class="Apple-style-span" style="font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;">In today's job market, you need to stand out from the throngs of people lining up for every job that comes down the pike. Getting the interview is one thing, but being memorable is crucial to getting to that next step. </span></span><span style="font-family:arial;font-size:100%;"><br /></span><span class="Apple-style-span" style="line-height: 18px; font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" ><br /></span><span class="Apple-style-span" style="line-height: 18px; font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" >Why is using action-driven stories so beneficial in job interviews? Here are five crucial reasons <a href="http://twitter.com/setcareers">SET Personal Marketing</a> found:</span><span class="Apple-style-span" style="line-height: 18px; font-family: arial;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:100%;color:#222222;" ><br /></span><span style="font-family:arial;font-size:100%;"><br /></span><ol class="1OLStyle" style="color: rgb(34, 34, 34); line-height: 18px;font-family:arial;font-size:13px;" type="1"><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span style="font-size:100%;">They are remembered. People forget the skills and strengths you mention just an hour after an interview ends, but days later, they still remember stories about how you used those strengths</span></li><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span style="font-size:100%;">They give you a lot of credibility. Anyone can claim they have certain skills and strengths, but when you can back them up with stories of how you used them to contribute, your credibility increases tenfold.</span></li><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span style="font-size:100%;">You're not 'overselling.' To prepare hard-hitting stories, people need to be specific about the challenges they faced, the precise actions they took to get things done and the outcome. As a result, you are very accurate – neither overstating nor understating your role.</span></li><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span style="font-size:100%;">It creates a mental picture of how you will contribute. Employers get a firm grasp of the way you operate and how your approach would work for them. It's easier for them to envision you addressing their problems and challenges in the same way you solved similar situations for past employers.</span></li><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span style="font-size:100%;">You reshape the job to fit you. When you come prepared with seven or eight stories, chances are one or more will be about a strength they haven't specified for the job. You can bring up any of the skills or strengths they haven't asked about, tell your story and persuade them to add it to their criteria. This stacks the odds in your favor because no other candidates will think to do it.</span></li></ol><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;">So you know <i>why</i> stories are so important, but what about the<i> how do I implement them in my job search.</i> It's really quite simple and it's something you may already be doing in limited degrees. The trick is to avoid listing out information, but instead put that information into a narrative form. </span></span></div><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;"><br /></span></span></div><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;"><a href="http://setcareerblog.com/">SET Personal Marketing</a> recommends listing your biggest accomplishments in your career and consider which of these accomplishments are most relatable to the position to which your <a href="http://www.youtube.com/watch?v=aRc338Nr0E4">applying</a>. Depending on the position, you might have situations that are appropriate for some positions, but not others. </span></span></div><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;"><br /></span></span></div><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;">Start formulating a beginning, middle and an end. Begin by stating the problem and the circumstances surrounding it and the challenges you and your company faced. Move into the problem-solving stage and how your expertise assisted in identifying and understanding the problem and how a solution could be offered. After that, detail the results and positive consequences of your implementations. More than anything, results are what employers are looking for, so drive these home. </span></span></div><div style="font-family:arial;"><span class="Apple-style-span" style=" ;font-size:100%;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;"><br /></span></span></div><div><span class="Apple-style-span" style=" ;font-family:'Trebuchet MS', Trebuchet, sans-serif;font-size:small;color:#222222;" ><span class="Apple-style-span" style=" line-height: 18px;font-size:13px;" ><br /></span></span></div>Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-45522235801543368672011-03-27T14:05:00.000-07:002011-03-27T14:06:15.910-07:00Get More Out of Your Resume with Advice from SET Personal Marketing<div class="post-body entry-content" id="post-body-4826496654410733113" style="color: #222222; font-family: 'Trebuchet MS', Trebuchet, sans-serif; font-size: 13px; line-height: 1.4; position: relative; width: 520px;">Your <a href="http://www.youtube.com/watch?v=aRc338Nr0E4" style="color: #cc6611; text-decoration: none;">resume</a> is one of the most important aspects to your job search. From the first impression to the first ideas an employer formulates about you, the resume is your introduction and your first chance at getting a foot in the door.<br />
<br />
The truth is, however, resumes are difficult. Formatting, proofreading, designing, there's probably nothing more tedious than spending a weekend coming up with a resume, much less three -- which is what we recommend that you have. But if your resume hasn't been getting you results, maybe it's time for you to revisit your resume because the results will pay off. <a href="http://www.seniorexecutivecareerpartners.com/">SET Personal Marketing</a> shows you how!<br />
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<b>First Resume: Introductions, Quick Meetings, Networking</b><br />
Your first and primary resume is just one page. Say it again: one page. The thing to keep in mind is resumes aren't an obituary detailing every job and aspect of your employment history. Rather, they're an advertisement for what you can do for a company in the future. Don't list everything you've ever accomplished. Instead highlight your best accomplishments, skills and abilities. Show a company how your experience translates into potential success for them. Use this light, one-page resume for any networking opportunities, any time you answer an advertisement by mail or for preemptively reaching out to employers you want to work for.<br />
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<b>Second Resume: Interviews, Follow-up Conversations</b><br />
This is the resume that gives you and your experience the breathing room you probably wanted in your first resume. But still keep in mind that this is again more about promoting what you can do than what you did. However, give extended examples and greater details about how you might have improved a situation, a process or position. Bring this resume with you to interviews or other places where introductions have already been made and you wish to further demonstrate what you can bring to the table.<br />
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<b>Third Resume: Internet and Digital Networking</b><br />
Possibly more important than any other resume, your electronic resume is tailored to answer ads you encounter on the Internet or connections you make online. While this resume should follow the same rules as the first, primary resume mentioned earlier, the important thing to keep in mind is that this resume should be loaded up with <a href="http://www.careerbuilder.com/Article/CB-464-Cover-Letters-and-Resumes-What-are-Resume-Keywords/" style="color: #cc6611; text-decoration: none;">keywords</a>, as many employers are using technology that scans resumes for specific words. Even more effective in addition to this is creating a website where your resume is easily downloaded and viewable, and then you can include the URL on emails to employers. It shows that you're embracing technology and capable of using it.</div>Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-70968338764357051892011-03-22T20:25:00.000-07:002011-03-22T20:25:01.825-07:00SET Personal Marketing Offers 6 Uncommon Approaches to an Uncommon Job Market<!--StartFragment--> <br />
<div class="MsoNormal"><span style="mso-spacerun: yes;">Not getting replies or responses in your job search? Well, don't get frustrated instead! It's common to let irritation and disappointment get the best of you when you're unemployed, but you have to stay positive. Here, </span><a href="http://www.seniorexecutivecareerpartners.com/">SET Personal Marketing</a><span style="mso-spacerun: yes;"> gives you these 6 uncommon job search approaches to try so you can get back in the game and get ahead. </span></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><br />
</b></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">1.<span style="mso-spacerun: yes;"> </span>Get Active; Don’t Just Do What Everyone Else Does </b>Answering advertisements and going to recruiters are passive approaches. All you’re doing is throwing your hat in the ring with hundreds of other job seekers. <a href="http://www.youtube.com/watch?v=PfOet_1rFAo">The odds are high</a>. Why limit yourself to them?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Instead, take the initiative. Contact employers who have not advertised, but are most likely to need your talents. Jobs are often filled by referrals, networking, recruiting from competitor firms or a letter hitting the desk of a decision maker at just the right time. It could be yours, but simply applying to advertisements isn’t enough.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">2.<span style="mso-spacerun: yes;"> </span>Make Enough Contacts<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">How many you need will vary. But whether it is answering ads or contacting employers, you need to beat the high odds by making a lot of contacts. Only one person will get hired out of 300 candidates and only two or three out of 100 employers will have a need at the moment you contact them.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">3.<span style="mso-spacerun: yes;"> </span>Get Creative in Your Networking<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Instead of just asking a few friends to let you know if they hear of anything, get creative. Develop ideas about how you can make contributions to employers, especially in light of trends in their industry. Then identify key people in companies in the industry, and write them, letting them know you’d appreciate feedback from a knowledgeable source as to whether your ideas would be beneficial.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Follow up with a phone call, and when you do, even if they don’t think much of what you proposed, you’ve added to your network! You can thank them and ask if there is anyone else they’d advise you to talk with or any actions they’d recommend.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">4.<span style="mso-spacerun: yes;"> </span>Pay Attention to Events<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">When you read business news, ask yourself, might this signal an opportunity for me? Research companies making progress or changes and send a short note mentioning the event to a decision maker in the company with your résumé attached. It makes a positive impression and you might get in the door for an emerging job before there is any competition.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">What kind of events? Almost anything – new products, new contracts, expansions, reorganizations, relocations, leases signed, profit increases or even problems can be a sign of a job in the formative stages.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">5.<span style="mso-spacerun: yes;"> </span>Contact More Recruiters<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Don’t limit yourself to just a few you know about or those who have advertised an opening.<span style="mso-spacerun: yes;"> </span>The chance of one recruiter having a job right for you the moment you contact them is very small. As with ads, events and employer contacts, you can increase your chances for success by contacting dozens or hundreds.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">6.<span style="mso-spacerun: yes;"> </span>Contact Growth Companies<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Why?<span style="mso-spacerun: yes;"> </span>Because they are adding people in many functions when other companies are not.<span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Don’t worry if you are not in their industry. They are often in newer industries, and can’t find enough people with industry experience. So they are forced to look elsewhere for people with the right skills. Just be sure to sell yourself to them about how you will contribute and how the skills you’ve honed in other industries can work for them.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">One quick way to identify growth firms: find out its SIC or NAICS Code, then go to the library and look up all the companies in your area who are listed under that code. A reference librarian will guide you.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><i>For even more great updates from SET Personal Marketing, check out the new <a href="http://setcareerblog.com/">SET Personal Marketing</a> Wordpress!</i></div><!--EndFragment-->Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-67067966903492481602011-03-22T10:08:00.001-07:002011-06-07T15:51:21.619-07:00Think Ahead<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> 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Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="font-family: arial;" class="MsoNormal">So you've impressed an employer with your resume, but now comes the interview. You can't let your nerves get the best of you. The best way to go into an interview with the most confidence, is to plan ahead and quiz yourself with questions you think you may be asked. No interview is exactly like another, but some questions are bound to resurface depending on your profession. You might be taken by surprise by some questions, but there are others you should expect to be asked. Go into detail when explaining what you bring to the company with examples from your past. Use these work examples to show why you have all the necessary experience to add to the overall success of the business.</p> <p style="font-family: arial;" class="MsoNormal">Be direct in the interview. The best way to do this is to think of questions before the interview and answer them in the most detailed explanation, without droning on. No doubt your new job will have stressful times. The interview is a way for your boss to see how you handle stress and being put on the spot. All the other pieces to the puzzle may be there for you to be a great addition to the organization, but there may be another candidate who gets the position because they were more prepared and confident in the interview.</p> <p style="font-family: arial;" class="MsoNormal">So, to review the plan:</p> <p style="font-family: arial;" class="MsoNormal">1. Think of questions you have been asked before in previous interviews. Find out from friends in the same line of work what they were asked.</p> <p style="font-family: arial;" class="MsoNormal">2. Formulate what your answers to these questions are going to be.</p> <p style="font-family: arial;" class="MsoNormal">3. Know there will be at least one question you didn’t plan on being asked, so when the time comes, you don’t feel completely sideswiped.</p> <p style="font-family: arial;" class="MsoNormal">Going over your resume and talking about your skills will happen in the interview no matter what. The interview is the time for the boss to see who you are. They want to see what your personally is like and what you will bring to the feel of the business, not just the bottom line. Know that the interview is when you will seal the deal for your next career opportunity.</p>Administratorhttp://www.blogger.com/profile/00633318104435059022noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-13087988390099585042011-03-01T10:11:00.000-08:002011-03-01T10:40:40.288-08:00Success is all in the attitude<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaIDYPUI_pqegm5LwlbOmtBYt_zzsbBn5KCdeMcWpb4zz4pWOYKTBOS-8QJuKSdrE0Rl7z35cL-_xoQM1tgkLE38bOc7yNRgqw5U0eL7BIopucMCmevcJz4W10zzb0Ej8T69yXjoFvd4Y/s1600/success.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaIDYPUI_pqegm5LwlbOmtBYt_zzsbBn5KCdeMcWpb4zz4pWOYKTBOS-8QJuKSdrE0Rl7z35cL-_xoQM1tgkLE38bOc7yNRgqw5U0eL7BIopucMCmevcJz4W10zzb0Ej8T69yXjoFvd4Y/s320/success.jpg" width="320" /></a></div>A positive attitude is what separates those who succeed from those who don't, simply because if you expect the worst then the worst is likely what you'll end up with. A bad attitude will force you to give up quicker, settle or stay in a situation where you don't want to be.<br />
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Here we offer some guidelines on how to keep that positive momentum going.<br />
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<b>1. Establish positive beliefs.</b> Keep reminding yourself of what you have accomplished, though at times it can be difficult. But you have done a lot of things and there's more that you're capable of doing. Make a list of the positive things, making it as comprehensive or as long as you want. It will reassure your positivity when it's put onto paper and can help you later when times get rough.<br />
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</b><br />
<b>2. Trash the negative beliefs. </b>Now that you've built up yourself with positive beliefs, the next step is to get rid of anything negative that might hold you back. Realistically look at everything that you are facing and realize that there are ways to overcome anything. Once you start seeing areas of opportunity, you'll notice ways in which you can take advantage of these areas and make a change.<br />
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</b><br />
<b>3. Set the bar high. </b>Our perceptions and expectations directly affect what comes to us. If you look at leaders in any industry, you'll see that all of them do what they do with the highest expectations of their abilities and success. Learn from them. <br />
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<b>4. Put your expectations in action. </b>Recognize that there are going to be difficulties, but don't lose hope and positivity when engaging with potential employers and opportunities. Keep your momentum going at all times.<br />
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<b>5. Exude positivity. </b>Tell friends and mentors about your positive beliefs, as this will only further establish your commitment to success. Let ideas flow in your attitude, and understand that positivity is always a work in progress that will take work and time to develop. But people recognize positivity and are attracted to it. A firm handshake and a confident look in your eye can go a long way in being recognized by others for your potential.<br />
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<b>6. Take action. </b>Activity is the catalyst for success. Nothing happens without action and remaining active in everything that you do will only provide more and more energy for other aspects of your life. All successful people share this same attitude and energy.Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-75288668633595882452011-02-14T15:20:00.000-08:002011-02-14T15:33:10.761-08:00Job hunting is all about location, location, location<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OdQThdCwWCXA35w6lRLuIexbq41kIStWWFNNjgi3y_4bbY1poc9U8VS01UU0roknUOI7B7YBXAt7InG-p1s27USLMAo3nqoIS4wocQc2Qbdfj0WzUXWKRjc_J3GfsmfhilGYl-rysb0/s1600/united-states.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" h5="true" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OdQThdCwWCXA35w6lRLuIexbq41kIStWWFNNjgi3y_4bbY1poc9U8VS01UU0roknUOI7B7YBXAt7InG-p1s27USLMAo3nqoIS4wocQc2Qbdfj0WzUXWKRjc_J3GfsmfhilGYl-rysb0/s200/united-states.jpg" width="200" /></a></div>Like a lot of business ventures, location is everything when it comes to looking for a job. Some cities just offer more opportunities than others. In some areas of the country, industries are booming while in others industries are caving. Nevada has consistently been top of the ladder in terms of unemployment rate. <br />
<br />
Here we offer up the 10 best places to look for a job: <br />
<br />
<h2>1. District of Columbia (DC)</h2><h2>2. Virginia (VA)</h2><h2>3. Maryland (MD)</h2><h2>4. North Dakota (ND)</h2><h2>5. Nebraska (NE)</h2><h2>6. Delaware (DE)</h2><h2>7. New Hampshire (NH)</h2><h2>8. Massachusetts (MA)</h2><h2>9. Wyoming (WY)</h2><h2>10. South Dakota (SD)</h2><em>For more information be sure to check out SET Personal Marketing's <a href="https://twitter.com/setcareers">Twitter</a>, follow SET Personal Marketing's <a href="http://www.facebook.com/pages/SET-Personal-Marketing/105395376196441">Facebook</a>, watch SET Personal Marketing's videos on <a href="http://www.youtube.com/user/SETpersonalmarketing">YouTube</a> or check out SET Personal Marketing's official <a href="http://www.seniorexecutivecareerpartners.com/">website</a>. </em>Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-47638242327099034482011-02-11T14:28:00.000-08:002011-02-14T10:10:25.455-08:00Get the most out of an offer - How to negotiate<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt_Z6EDu_EOtYPF2FQnO0lHQsftgoTbxstkfcobD5Nnlw5JNORp9JRJdk634IjI8tOitPqXyEfIp5tsDIflQKBVOSKFp2OEif9KL2W2htkwi-CQKbbYGp7HGQGyJRIh7_T-zaqEehvgt8/s1600/negotiating.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" h5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt_Z6EDu_EOtYPF2FQnO0lHQsftgoTbxstkfcobD5Nnlw5JNORp9JRJdk634IjI8tOitPqXyEfIp5tsDIflQKBVOSKFp2OEif9KL2W2htkwi-CQKbbYGp7HGQGyJRIh7_T-zaqEehvgt8/s1600/negotiating.jpg" /></a></div>Once you've gotten an offer for a job, a big mistake you could make is immediately accepting it without discussing the terms and seeing what more you can get.<br />
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Most of the time, companies are flexible and are willing to work with a candidate they desire for the position. And it's not just about salry either. Benefits, vacation time, stock options - anything can be put on the negotiating table to sweeten the deal. <br />
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Here we offer our seven step negotiation system. <br />
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<strong>1. Be sincere and resonable - Don't be cold and calculating</strong><br />
You're setting the tone for a long-term relationship, so confrontation isn't the best way to establish that relationship. And for many people, simply the act of negotiation implies a certain air of confrontation. But it doesn't have to be this way, nor should it be. The best negotiators are well-prepared and never cause irritation. Be sincere and use reason when making your points. Always make sure you have clear ideas about what you want, and at the same time, understand that some of these objectives might not be met. <br />
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<strong>2. Avoid premature income discussions</strong><br />
Negotiating is a lot like poker - you never want to lay your earnings on the table and base it off of where you've been. Premature discussions about money can be a real deal breaker. And holding off builds an employer's excitement about bringing you on. The more enthusiastic an employer becomes about you, they'll likely be willing to pay more. If the topic gets pressed, then say you'd like to avoid talking about compensation until a more appropriate time. Always be gracious. <br />
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<strong>3. Never commit when you get an offer</strong><br />
When offered a job, praise the firm and say you need some time to consider it. Once you've decided that you do want to go forward, ask for the offer in writing as well as for several days to respond, depending on the situation. <br />
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<strong>4. Learn to use vulnerability</strong><br />
A little vulnerability can be a powerful weapon. Just let the employer know that accepting the job as offered would cause some personal difficulties. When you use this strategy, you play to their desire to make you happy. Be flattered by the offer, but say that you may have to disappoint your family in order to afford the job. Questioning rather than demanding is the rule. The best negotiators persuade through questions. <br />
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<strong>5. Negotiate the job responsibilities</strong><br />
A driver in determining the salary for a position is what the position's responsibilities are. The more the responsibilities then the more the pay will be for it. So it makes sense that if you negotiate the terms of what the job entails, then you are negotiating the salary as well, at least that's how you can use this method to your advantage. Sell your experience and how it could be used to improve other areas of the firm that aren't mentioned in the job description, showing them how you've contributed to similar situations in the past. <br />
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<strong>6. Introduce other things on which to base the offer</strong><br />
The importance of the job at the firm, what you would make with a raise where you are, your total package, what the market is for your background, other offers you're considering - all of these can be used to help sway the interviewer into seeing things your way and making the deal make more sense. <br />
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<strong>7. Use your enthusiasm throughout</strong><br />
If you load maximum enthusiasm into your statements, it becomes nearly impossible for the employer not to conclude that you should not be with them. Enthusiasm assumes even more importance when you have been underpaid. Ideally, an offer should be based on your value to the company, but in reality, most employers will base their offers on present earnings.Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0tag:blogger.com,1999:blog-8478145252484843666.post-7861870619307047802011-02-07T15:03:00.000-08:002011-02-07T15:03:14.240-08:00Employers, Unemployed Stuck in a Holding Pattern.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIQLIHWy0uy80s-2PoCtSXYj3Rzm351oVzWRMEJPySP9lf5jKi5bvfJLHcjs4yypBvbKXo3mjtEEdLxGq7scEPLo8BanBAmVpCXSRI-0eXmjjCiXbFkAKUFtTXq9yYl2p5jwT1jTykI0/s1600/airplane2.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" h5="true" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIQLIHWy0uy80s-2PoCtSXYj3Rzm351oVzWRMEJPySP9lf5jKi5bvfJLHcjs4yypBvbKXo3mjtEEdLxGq7scEPLo8BanBAmVpCXSRI-0eXmjjCiXbFkAKUFtTXq9yYl2p5jwT1jTykI0/s320/airplane2.jpg" width="320" /></a></div>A rather harsh assessment of today's job market in a <a href="http://abcnews.go.com/Business/wireStory?id=12855337">story</a> by ABC News begins "The U.S. labor force has been split into two groups: the relieved and the desperate."<br />
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It continues to illustrate that today there is good news and there is bad news. The good news is that there is a lot fewer layoffs than in recent times. Retailers only cut around 5,000 jobs last month. Not bad, when compared to the devastating 50,000 lost that same month two years ago. But still the economy hasn't shown any concrete, significant signs that it is stable in the long-term, and that, well, is the bad news. <br />
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Because employers are playing a game of 'wait and see' the confidence needed to engage wide hiring trends hasn't yet materialized. Those who have been unemployed are therefore in their own holding pattern, finding it more and more difficult to find unemployment after months of searching. <br />
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The story cites, "A government survey of business payrolls released Friday showed a net gain of only 36,000 jobs in January — barely one-fourth the number needed just to keep pace with population growth."<br />
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What's more is that the recession showed employers that they can do more (or just as much) with less, as production numbers have risen during the recession in spite of a lack of hiring. <br />
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When will the trend toward hiring really take off? We'll just have to wait and see.Adminhttp://www.blogger.com/profile/16114225950634370701noreply@blogger.com0